Toward the end of the Calvin Klein spring 2024 video shot by Mert Alas of the actor Jeremy Allen White stripping down to his skivvies on a Manhattan roof, Mr. White collapses on a red couch for a nap. Of course, the very buff Mr. White is the primary draw for the ad campaign, which generated an estimated $12.7 million in media exposure in the 48 hours after it dropped last month and has been seen tens of millions of times on TikTok. But the red couch is attracting its share of attention, too. It’s the subject of countless memes and TikTok posts, and appeared on “The Drew Barrymore Show,” along with Fernanda Clark, a young woman who won it in a Facebook Marketplace giveaway after recounting to its owner how she had recently been widowed.

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Persons: Calvin Klein, Mert Alas, Jeremy Allen White, White, Drew Barrymore, Fernanda Clark Locations: Manhattan